Pure Detroit: LinkedIn’s New Office Celebrates the Motor City
Published by: CAM Magazine
In LinkedIn’s new Detroit regional headquarters, over 600 recycled car pistons form the Motor City version of the social media platform’s In Bug – its well-known, pixelated logo of the word “in.” Wall-mounted on the second floor, the logo embodies the spirit of a city and the mission of a company both sharing the same unstoppable drive for transformation. Once almost declared dead, downtown Detroit is now aglow with a renewed sense of re-invention. As a company, LinkedIn encourages personal transformation and is intent on connecting every person in the global workforce to economic opportunity. Perfectly aligned for purpose, LinkedIn wanted to participate in Detroit’s comeback and to serve as an inclusive community resource connecting people in the city and throughout the region to the same barrier-breaking sense of possibility.